* This course runs all year round, once your ticket has been purchased we will contact you to book in your session at a time and date that suits you! This session is NOT a one-size-fits-all approach – it’s a collaborative experience where we delve deep into your brand identity, dissect the nuances of your target audience, and craft strategies that resonate with YOUR vision.
Session Breakdown:
1. Discovering Your Brand Identity:
• Quick assessment of your current brand identity and values.
• Brainstorming session to uncover unique brand characteristics.
• Initial guidance on crafting a compelling brand story aligned with your goals.
2. Social Media’s Impact on the Hair Industry:
• Visual inspiration: Exploring how social media serves as a hub for visual inspiration, showcasing trends, styles, and creative techniques.
• Personal Branding: Understanding how hair professionals can leverage social media to build and amplify their personal brand identity. • Client communication: Discussing the role of social media in fostering direct communication channels with clients, enhancing client relationships, and managing expectations.
• Education: Highlighting the educational opportunities provided by social media platforms for both professionals and clients, including tutorials, tips, and product recommendations.
• Influencer culture: Analysing the influence of social media influencers and their impact on consumer behaviour and industry trends.
• Feedback and reviews: Examining the importance of feedback mechanisms on social media platforms for reputation management and business growth.
• Trend identification: Utilising social media as a tool for trend-spotting and staying ahead of industry shifts and consumer preferences.
• Networking and collaboration: Exploring the networking potential of social media for connecting with peers, industry experts, and potential collaborators to foster growth and opportunities.
3. Understanding Social Media Essentials:
• Concise explanation of fundamental social media concepts and platforms.
• Overview of key features and functionalities of platforms most relevant to your industry.
• Addressing any specific questions or concerns regarding social media basics.
4. Crafting Compelling Content:
• Guidance on creating engaging content tailored to your target audience.
• Quick tips for capturing high-quality photos and videos using available resources.
• Recommendations for user-friendly editing apps suitable for beginners.
5. Optimising Posts and Captions:
• Strategies for writing captivating captions that resonate with your audience.
• Quick overview of hashtag best practices and their importance in reaching a wider audience. • Initial insights on optimizing post timings for maximum engagement.
6. Boosting Engagement:
• Techniques for fostering meaningful interactions with your audience.
• Initial brainstorming on storytelling approaches to create emotional connections. • Quick tips for encouraging user-generated content and community participation.
7. Exploring Collaboration Opportunities:
• Identifying potential collaborators and influencers within the hair industry.
• Brief overview of collaboration strategies and their benefits for brand growth.
• Initial guidance on initiating collaboration proposals and building partnerships.
8. Effective Social Media Management:
• Overview of tools and strategies for streamlining social media management tasks.
• Quick setup of a basic content calendar to ensure consistent posting.
• Introduction to monitoring and engagement tools for tracking performance and audience feedback.
This one-to-one social media session is designed to provide targeted guidance and actionable insights tailored specifically to your needs as a hair industry professional.
Once your ticket has been purchased we will contact you to book in your session at a time and date that suits you!
Duration 1 hour 30 minutes (please leave yourself run over time)
Fee £195