The Team
Meet the Hair In Motion Global team
Global education team

James Florencondia – Asia education Manager
James Florencondia is a Philippine Educator & Celebrity Stylist, committed to redefining men’s grooming through precision, innovation, and education. As the owner of multiple brands and barbershops in the Philippines he continues to push the industry forward by mentoring barbers, setting new standards in craftsmanship, and creating transformative grooming experiences, James has now taken up the roll of expanding Hair in Motion through Asia as our Education Manager where he will be hosting and organising education classes with our global education team throughout Asia.

Steven was born into a hairdressing dynasty; however, he initially visioned his future in the film industry. Having started his career in 2006 in Hungary, because he would have had to wait an entire year to apply to university, it was natural for him to try himself at hairdressing
He learned the craft from his father, and it became such a passion that over time, he received opportunities from more and more domestic and international brands like Alfaparf Milano, Lakmé Haircare, Eleven Australia, Davines to work as a educator and travel. At the beginning of his career, he studied at the Sassoon and HOB Academy, and since 2016, he has been conducting private and group training sessions across Europe and America under his own name and performing at international shows. In his training sessions, he not only focuses on the technical aspects of haircutting but also on the planning process that precedes the haircut and the styling techniques he has developed over the years. Steve likes to combine precision cutting with a loose, casual dynamism. His forms feature contrasts, different lengths, and disconnections. For him, suitability, functionality, and chic are the most important aspects. He continues to utilise his passion for film in his career, as he records and edits his own videos. In 2023, he was a finalist in the Precision Cutting category at the Hairbrained Awards. Joining the Hair in Motion team, his goal remains to create the highest level of educational experience within a dynamic and creative team.




Adam has been in the hair industry since he was 15 years old, considering his mother was a hairdresser Adam fell in love with hair from the very start being inspired with art of precision cutting and a strong passion for the colour side of the creative process.
Adam has trained with the World’s most prestigious cutting schools such as Sassoon & Mazella and Palmer. He has also learnt from some of the best colourists such as Jack Howard, Harriet Stokes, Marlon Hawkins & Siobhan Jones plus getting to share the stage with in recent years at various shows such as Colour World, Irish Barber Expo & ID Twenty.
Adam Regularly teaches for L’Oréal and is all about Education and wants to share his wealth of experience through our education brand by helping you improve your technical haircutting or enhance your colour knowledge and creative techniques.
Adam is available in the U.K & Ireland for 1 to 1 education and group bookings.


Jaime is a creative dynamo who entered the hair industry just five years ago, initially joining the industry as a barber and turning her passion into educating. Her role within our company quickly transitioned into a more focused path of digital creativity and business building.
A self-taught wizard in social media and content creation, Jaime finds joy in sharing her knowledge and skills with the world. Her journey is a testament to both her logistical planning and unshakable commitment, making her a vibrant presence at the intersection of networking, innovation, and digital strategy.
Jaime is deeply supportive of others and is driven by a genuine desire to see everyone around her win — a quality that shines through in everything she does.
Within the company, she wears multiple hats, playing key roles in business development, brand partnerships, and creative strategy. Her ability to blend vision with execution makes her an invaluable force behind the scenes.
Jaime is also available globally for freelance work, producing high-impact content for websites, social media platforms, stage show trailers, and brand identity videos — delivering compelling visuals that elevate your brand across every platform.

Alessandro Barca started taking his first steps in hairdressing at the age of 18. Once qualified in Italy, Alessandro decided to move to London in 2016 to totally change his vision and improve his cutting skills.
Working in one of the best companies in the world In Toni & Guy on the Anglo-Saxon scene and helping side by side the most creative minds in our sector, Alessandro began to develop his own specific taste which differentiated him from the crowd and led him to win numerous national and international awards such as British Hairdressing Awards (BHA'S), OneShot, Visionary Awards and many more.
His works has been published by the most important magazines in the world as well as numerous interviews in the best international magazines. Alessandro Now Joins the Hair In Motion education team to further his career in teaching and building up those around him.
Alessandro is available Globally for 1 to 1 education and in salon group sessions as-well as seminar work.


Rachael’s journey in the hair industry began in 2007, setting the stage for a remarkable career. Her training at Sassoon Academy was the catalyst for her enduring passion for hair and the emergence of her creative talents.
At Sassoon Academy, Rachael had the privilege of participating in iconic events such as London Fashion Week, contributing to numerous photoshoots, and assisting some of the industry's most renowned professionals. These experiences shaped her into a true expert in the field, and her dedication was unmistakable.
Amidst the bustling world of hair fashion, Rachael discovered a newfound love for teaching. Her ability to impart her knowledge and inspire others caught the attention of her peers and mentors. Rachael's approach to her work is simple, beautiful, and cool, reflecting her unique style and commitment to making every client look and feel their best.
Rachel is available across the Globe for 1 to 1 education and in salon group sessions as-well as seminar work.






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