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Unlocking Hair Business Success: From First-Time Visitors to Loyal Clients

Discover the secrets to hair business success with our comprehensive guide on client retention, pricing strategies, and social media marketing. From converting first-time visitors to loyal clients, learn how to elevate your salon’s growth in 2025. Unlock new opportunities and achieve financial goals with expert tips and insights.

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Snip, Snip, Hooray! A Sustainable Journey with Leaf Scissors

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ABOUT US

EDUCATION

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LEGAL DISCLAIMER

GENERAL INFORMATION

By virtue of the fulfillment of the Law 34/2002, of July 11, of Services of the Society of the Information and of Electronic Commerce, we inform you:

1. Purpose.
Art. 10 LSSI:
www.hairinmotion.co.uk/ is an internet domain owned by Hair Motion Ltd, SL, with Registered Address at Windsor House, 9-15 Adelaide Street, Luton, England, LU1 5BJ and CIF 12150216Y. The company is registered in the Mercantile Registry of London. For the purposes of this document, the contact e-mail address is [email protected].

This Legal Notice regulates the use of this domain.

The use of this website implies acceptance by the User of the conditions of use included in this Notice as well as our policies on ‘Data Protection and Privacy’ and ‘Policy on the use of Cookies’. In the event that certain services content and / or tools offered through this “Portal” require the application of particular conditions these will be made available to the User.

On the other hand, Hair Motion Ltd warns that both the contents and services of this website as well as the conditions of use can be modified without prior notification.

2. Conditions of use.

The User undertakes that, in the sections in which it is necessary to register in order to be able to access them, he/she will provide truthful, exact and complete information about his/her identity. It also undertakes to keep updated personal data that could be provided to the owner of the domain, therefore, only responsible for any falsehoods or inaccuracies you make.

Please note that if you are a minor you must obtain permission from your parents, guardians or legal representatives to access the services provided. Hair Motion Ltd is not responsible in the event that data on this subject are inaccurate or false.

The “portal” can only be used for legal purposes, therefore the user undertakes to make lawful and honest use of the portal and in accordance with these General Conditions of Use, not to use the services of the “portal” for the performance of activities contrary to Spanish law, morality and public order, assuming on the part of the user all liability for damages to the owner of the domain or third parties that may arise from illegal or prohibited practices among others and by way of illustration and not limitation:

    • Perform without prior consent of the owner of the domain any manipulation or alteration of this page, not assuming the owner of the domain any liability that may arise from such manipulation or alteration by third parties.
    • Perform any act that may damage, disable, overburden, or impair the Portal and services and / or prevent normal use and use by Users
    • Enter and/or use computer programs, data, faulty files, viruses, malicious code, computer or telecommunications equipment or any other, regardless of its nature that may cause damage to the Portal, any services, or any assets (physical or logical) of the information systems of the domain owner.
    • Violate the rights of third parties to privacy, self-image, data protection in communications secrecy, intellectual property and industrial.
    • Hide and misrepresent the origin of e-mail messages
    • Using false identities, supplanting the identity of others in the use of the Portal or in the use of any of the services.
    • Reproduce, distribute, modify or copy the content of this page, unless you have the authorization of the owner of the domain or is legally authorized.
    • Transmit User names and access codes to unauthorised third parties.

Hair Motion Ltd is not responsible for the Links to other Internet pages of third parties and their existence does not imply that Hair Motion Ltd approves or accepts their contents and services.
These other websites are not controlled by Hair Motion Ltd. or covered by this Privacy Policy. If you access other websites using the links provided, the operators of those websites may collect your personal information. Please ensure that you are in compliance with the Privacy Policies of these third party websites before providing any personal information.

In general, the owner of the domain, excludes its liability for damages of any nature and nature that might arise from the use of the website, as well as damages arising from the infringement of intellectual property rights by users and / or the lack of truthfulness, accuracy, and timeliness of the contents, nor can be held liable for service interruption, inadequate operation or impossibility of access to the service.

The owner of the domain will not be liable for damages caused by the presence of viruses or any other harmful software that may cause alterations in the user’s computer system.

The website, including, but not limited to, its programming, designs, logos, text and/or graphics are the property of the provider or, if applicable, it has a licence or express authorisation from the authors.

Regardless of the purpose for which they were intended, total or partial reproduction, use, exploitation, distribution and marketing, requires in any case prior written permission from the owner of the domain.

The user undertakes not to carry out any act against the intellectual or industrial property rights of the author.

The provider expressly authorizes third parties to redirect directly to the specific contents of the website, and must in any case redirect to the main website of the provider.

3. Use of cookies

Hair Motion Ltd, as the owner of this website, declares that it uses automatic information collection procedures to keep records of Users who visit its website. Click here to access our policy on the use of cookies.

4. Data protection

You can consult our policy on the protection of personal data in the following section

5. Applicable law

These Conditions shall be governed at all times by the provisions of Spanish law.

 

In-Person Education Course Booking Policy

We’re committed to providing an exceptional learning experience and understand that plans can sometimes change. Please review the following policy carefully when booking an in-person course:



1. Course Cancellations & Credit

  • If you need to cancel your place on a course, we do not offer refunds. However, the full amount paid will be credited towards a future course.
  • Course credit is valid for 12 months from the original course date and must be used within this timeframe.

2. Cancellations Within Two Weeks of the Course

  •  If you cancel within two weeks of the course date, the cost of any materials already ordered (e.g., mannequin heads or other supplies) will be deducted from your course credit.
  • In some cases, due to shipping times and preparation requirements, materials may be ordered before the two-week window. If this is the case, those costs will still be deducted from your credit.
  •  This deduction reflects expenses already incurred and is in accordance with our company policy.

3. Rescheduling Policy

  • If you would prefer to reschedule rather than cancel, please contact us as early as possible.
  • We will do our best to accommodate your request, but rescheduling is subject to availability.
  • Any rescheduling request made within two weeks of the course may still incur a materials fee as described above.

4. No-Show Policy

  • If you fail to attend the course without prior notice, your booking will be considered a no-show and no course credit will be issued.
  •  Exceptions may be considered in extreme circumstances and are at the discretion of the company.

5. Transfer of Credit

  • Course credit is non-transferable and must be used by the original participant unless prior written approval has been given.

6. Health & Safety

  • If you are unable to attend due to illness, particularly symptoms of a contagious condition, please notify us as soon as possible. We will apply our course credit policy accordingly.
  • In the event that a course is postponed due to government restrictions, venue issues, or any health & safety concerns, your booking will be transferred to the next available date.

We appreciate your understanding and cooperation. Our policies are in place to ensure fairness to all participants and to support the smooth running of each educational experience.

If you have any questions or would like to discuss your booking, feel free to get in touch with our team.

We look forward to welcoming you to a course soon!

PRIVACY POLICY & TERMS AND CONDITIONS

1. Who is responsible for the processing of your data?

Hair Motion Ltd, with registered address at Windsor House, 9-15 Adelaide Street, Luton, England, LU1 5BJ, For the purposes of our data protection policy and the contact e-mail address is [email protected].

2. What kind of data do we have about you and how have we obtained it?

The categories of personal data that Hair Motion Ltd deals with its customers and suppliers are:

  • Identification data
  • Postal or electronic addresses
  • Commercial information
  • Economic and transaction data
  • Add more data categories if necessary

In no case do we treat specially protected data.

We have obtained all the above-mentioned data either directly from you by sending a contact form or by submitting a commercial offer, contractual proposal, etc. or through your company by providing us with the identification data and other information necessary to carry out the object of the contractual relationship between the parties. By providing your data through the forms specified above, you expressly agree to give your data to Hair Motion Ltd and the possibility for the brand to contact you. It is your or your company’s obligation to provide us with updated data in the event of a change.

3. For what purpose do we process your data?

At Hair Motion Ltd we process the data provided by interested parties in order to manage different activities derived from specific procedures carried out in the areas of sales, after-sales service, supplier management, quality of services, etc. In this way, we will use your data to carry out some of the following actions:

  1. Sending of the information that they request us by means of the form of contact of our web page or any other means of contact with our company,
  2. To provide both potential customers and our customers, offers of products and services of interest,
  3. To carry out the administrative, fiscal and accounting management of our clients and/or suppliers,
  4. To carry out satisfaction surveys, market studies, etc. in order to be able to offer you the most suitable offers and an optimised quality of service, etc.

We are not going to elaborate commercial profiles on the basis of the information provided and consequently we will not take automated decisions on the basis of a commercial profile.

4. How long will we keep your data?

Personal data relating to natural persons linked to potential customers, customers and suppliers that Hair Motion Ltd collects through the various contact forms and/or information collection will be kept as long as the deletion is not requested by the interested party. The data provided by our customers and suppliers will be kept as long as the commercial relationship between the parties is maintained, respecting in any case the legal minimum periods of conservation according to the subject matter.

In any case Hair Motion Ltd will keep your personal data for the period of time that is reasonably necessary taking into account our needs to respond to questions or solve problems, make improvements, activate new services and meet the requirements of applicable law. This means that we may retain your personal data for a reasonable period of time even after you have stopped using our products or you have stopped using this website. After this period, your personal data will be deleted from all Hair Motion Ltd systems.

5. What is the legitimate basis for the processing of your data?

Depending on the type of data processing, we will summarize below the basis for the legitimacy of such processing:

TREATMENTBASIS FOR LEGITIMACY
Accounting management: invoicing management with clients and/or suppliersMaintenance, development and control of the contractual relationship between the parties.
Tax management: application of withholdings, bonuses, etc.Maintenance, development and control of the contractual relationship between the parties; Compliance with legal obligations.
Administrative management: logistics management, warehouse, customer deliveries, goods reception, etc.Maintenance, development and control of the contractual relationship between the parties.
Marketing: Commercial actions on our products or services aimed at our customers or those people who have requested relative information from us in the past including conducting customer satisfaction surveys.Free and unequivocal consent of the interested party (potential customers), we point out that the withdrawal of this consent in no case can condition the execution of the contract between the parties; Legitimate interest of the company in the promotion and marketing of products or services similar to those obtained or requested by people interested in the past.

As far as the referenced legitimation base is concerned, you are obliged to provide personal data, in the event that you do not provide your personal data, you will not be able to execute your contract, comply with legal obligations or those derived from public powers.

6. To whom will your data be communicated?

Hair Motion Ltd will never share your personal data with any third party company that intends to use it in its direct marketing actions, unless you have expressly authorised us to do so.

We inform you that we may provide your personal data to Public Administration bodies and competent Authorities in cases where Hair Motion Ltd receives a legal request from such Authorities or in cases where, acting in good faith, we consider that such action is reasonably necessary to comply with a judicial process; to answer any legal claim or demand; or to protect the rights of Hair Motion Ltd or its customers and the general public.

7. What are your rights as an affected or interested party?

Anyone has the right to obtain confirmation as to whether or not Hair Motion Ltd is processing personal data concerning them.

In particular, interested persons may request the right of access to their personal data, as well as receive them in a common format and machine-readable if the processing is carried out by electronic means (portability right).

Interested parties may also request the right to rectify inaccurate data or, where appropriate, request its deletion when, among other reasons, the data is no longer necessary for the purposes for which it was collected.

In addition, in certain circumstances, data subjects may request limitation of the processing of their data, or in certain circumstances and for reasons related to their particular situation, data subjects may exercise their right to object to the processing of their data. Hair Motion Ltd will cease to process the data, except for compelling legitimate reasons, or the exercise or defence of possible claims or in those exceptions established in the applicable regulations.

Likewise, we inform you that you have the right to withdraw your consents granted at any time, without this affecting the legality of the treatment based on the consent prior to withdrawal.

Users are also informed that at any time they may exercise the aforementioned rights by writing to us using the contact details that appear in Section 1, ‘Responsible for treatment’ of the present Data Protection and Privacy Policy of Hair Motion Ltd, attaching a copy of their ID card. You will also have the right to file a complaint with the Spanish Data Protection Agency, especially when you have not obtained satisfaction in the exercise of their rights.

Spanish Data Protection Agency
C/ Jorge Juan, 6
28001 – Madrid
Phone. 901100099 / 912663517

8. Protection of data of users of the website.

In accordance with the current Regulation (EU) 2016/679, Hair Motion Ltd informs that the personal data of the Users of the website will be processed for the processing activity indicated in each form of data collection of our website by Hair Motion Ltd. Such processing of your data will be covered by your own consent. By pressing the “SEND” button, the User consents to the processing of their data by Hair Motion Ltd.

Also, we inform you that unless there is a legal obligation or express consent on your part Hair Motion Ltd will not transfer your data to third parties. (In case of cession inform what data and to whom it will be transferred)

Likewise, the User is informed that at any time may exercise the rights of access, rectification or deletion of data as well as other rights recognized in this document and regulated in Regulation (EU) 2016/679, notifying Hair Motion Ltd, 869 High Road London N12 8QA  12150216Y United Kingdom, e-mail: [email protected]. On the other hand, in accordance with the provisions of Law 34/2002, of July 11, Services Information Society and Electronic Commerce, Hair Motion Ltd undertakes not to send advertising via email without first obtaining the express permission of the recipient. The User may oppose the sending of advertising by ticking the corresponding box.

9. Other information of interest about our privacy policy

9.1 Security Measures

Hair Motion Ltd adopts the levels of security required by current European and Spanish regulations on data protection taking into account the state of the art, application costs and the nature, scope, context and purposes of the processing described, as well as the risks of variable probability and severity for your rights and freedoms as a person.

9.2 Processing of data relating to minors

Under RGPD UE 679/2016 and RD 1720/2007, minors over 14 years of age can give their consent to the contracting of information society services, such as registration in a forum, completion of a contact form, etc. However, it will be the responsibility of Hair Motion Ltd to verify the veracity of the age indicated by the minor.

For the treatment of data of minors under 14 years of age this data collection will always be done with the express consent of parents or legal guardians.

9.3 Modifications to our Data Protection and Privacy Policy

From time to time, Hair Motion Ltdn may make modifications and corrections to this section of the Data Protection Policy for Users, Customers and Suppliers. Please check this section regularly to see what changes may have occurred and how they may affect you.

9.4 Why is it necessary to accept this Data Protection and Privacy Policy?

This section of the Data Protection Policy for Users, clients and suppliers provides you with all the necessary information in an easily accessible way so that you can know the type of data that Hair Motion Ltd maintains about its potential clients, clients and/or suppliers, the purposes pursued, the rights that the data protection regulations recognise you as an affected person and the way in which you can exercise these rights. Therefore, by deliberately sending your personal data through our means of contact and/or by initiating the business relationship with our company, we consider that you acknowledge and accept the processing of your personal data as described in this policy. This personal information will only be used for the purposes for which you have provided it to us or certain national or regional regulations enable us to do so.

In any case, we must warn you that a refusal on your part to provide us with certain requested data could hinder the development of the contractual relationship between the parties with possible serious consequences at the time of providing the various services contemplated within the commercial contract concluded with the contracting party.

If you have any questions regarding this section of the Data Protection Policy for Potential Clients, Clients and Suppliers of Hair Motion Ltd, please contact the company using the address provided in the first section ‘Responsible for Treatment’ and we will be happy to assist you and answer any additional questions you may have.

10. Applicable Legislation

These Conditions shall be governed at all times by the provisions of Spanish and European legislation on the protection of personal data and privacy. 

Terms & conditions 

 

Hair In Motion Online Hair Academy – Subscription Cancellation Policy

 

By subscribing to the Hair In Motion Online Hair Academy, you agree to the following cancellation terms and conditions for our Monthly, Quarterly, and Yearly subscription plans:

 

1. Monthly Subscription

• Cancellations must be made before the renewal date.

• If the subscription is not canceled before the renewal date, the payment will automatically renew, and no refund will be issued for the renewed period.

• You can cancel your subscription through your account settings or by contacting customer support.

2. Quarterly Subscription

• Cancellations must be made before the renewal date.

• If the subscription is not canceled before the renewal date, the payment will automatically renew, and no refund will be issued for the renewed period.

• You can cancel your subscription through your account settings or by contacting customer support.

3. Yearly Subscription

• The yearly subscription requires full payment upfront.

• Once the payment is made, no refunds will be provided, regardless of whether the subscription is canceled during the year.

• You may cancel the subscription to prevent automatic renewal for the next year.

 

For any questions or further assistance, please contact our customer support team at [email protected]

 

Terms and Conditions for In-Person Education Subscription Packages

 

1. Overview

 

These Terms and Conditions govern all in-person education subscription packages offered by [Company Name] (“we,” “our,” or “us”) within the UK. By subscribing to any of our education packages, you agree to these Terms and Conditions in full. These apply to all packages without exception.

 

If you are subscribed from outside of the UK and plan to travel to the UK to attend our in-person education events, these Terms and Conditions also apply to you. All policies regarding payments, cancellations, and attendance will be enforced regardless of your country of residence or travel arrangements.

 

2. Subscription Payment and Term

 

• All subscription packages are offered on a one-year term and consist of 12 instalments.

• Payments are made monthly via direct debit. By subscribing, you authorize us to debit your account on a monthly basis for the duration of the one-year subscription.

• The subscription amount will be divided into 12 equal payments spread across the year, unless otherwise agreed.

 

3. Refund Policy and Seven-Day Cooling-Off Period

 

• You are entitled to a seven-day cooling-off period starting from the day your subscription begins.

• During this cooling-off period, you may cancel your subscription and receive a full refund, provided you have not attended any in-person education events within this time frame.

• If you attend any in-person events during the cooling-off period, you waive your right to a refund, and your subscription will be considered final.

• Once the seven-day cooling-off period has ended, your subscription becomes non-refundable, and you are committed to paying the full amount over the course of the year.

 

4. Subscription Term and Cancellation After Cooling-Off Period

 

• If you cancel your subscription after the cooling-off period and before the end of the subscription term, you will immediately forfeit your right to attend any remaining in-person education events included in your package.

• You will remain liable for the full amount of the subscription fee for the remainder of the one-year term. If you have not paid the full amount, you are required to settle the outstanding balance.

 

5. Debt Collection and Credit Impact

 

• Should you fail to settle the remaining balance of your subscription after cancellation or non-payment, we reserve the right to engage a debt collection agency to recover the outstanding fees.

• Any unpaid balance that remains unsettled will affect your credit rating and may be reported to relevant credit agencies.

 

6. UK-Only Subscription

 

• All in-person education packages and events are limited to locations within the United Kingdom.

• The subscription does not extend to events outside the UK, whether in-person or virtual.

 

7. Event Access Based on Subscription Package

 

• Your access to in-person events is determined by the specific subscription package you choose.

• Each package offers different levels of access to courses, workshops, and events.

• You will only be allowed to attend the number of events or courses specifically included in your chosen package.

• Additional Event Access: If you wish to attend any in-person education events beyond what your package includes, you will need to pay the course fee for the additional events. As a subscriber, you are entitled to a discounted course fee for any additional events beyond your package.

 

8. Automatic Booking System

 

• Upon subscribing, you will be automatically enrolled in our booking system for in-person events.

• The system allocates available spots to subscribers based on their chosen package and event availability. Each subscriber will have a profile on our website where they can view their enrolled events.

• Subscribers are responsible for reviewing the schedule and ensuring their attendance at allocated events. Failure to attend will not entitle the subscriber to a refund or additional event access.

 

9. Limits on Event Attendance

 

• You are not permitted to attend more events than your package allows. If you wish to attend additional events, they will be subject to the discounted course fee as per clause 7.

 

10. Amendments to Terms

 

We reserve the right to amend or update these Terms and Conditions at any time. Changes will be communicated via email or posted on our website. Continuing with your subscription after any changes will indicate your acceptance of the updated terms.

 

11. Governing Law

 

These Terms and Conditions are governed by the laws of England and Wales, and any disputes arising under these terms will be subject to the exclusive jurisdiction of the courts of England and Wales.

 

By subscribing to our in-person education packages, you acknowledge that you have read, understood, and agreed to abide by these Terms and Conditions.

 

COOKIE POLICY

The domain https://hairinmotion.co.uk/ uses automatic collection procedures (Cookies) to collect personal information such as browser type or operating system, reference page, route, ISP (Internet Service Provider) domain, etc. in order to improve the services provided. Cookies help us to adapt this website to your personal needs.

A “Cookie” is a small file that is stored on the user’s computer and allows us to recognize the user. The set of “cookies” helps us to improve the quality of our website, allowing us to customize to some extent the navigation of each user on our website. Cookies are currently essential for the functioning of the Internet, providing countless advantages in the provision of interactive services, facilitating navigation and usability of our website.

Keep in mind that cookies cannot damage your equipment and that, in exchange, the fact that they are activated helps us to identify and resolve errors and improve the navigability of our site.

Types of cookies:

For more user information on the type and use of cookies we inform you that:

  1. From the point of view of ‘lifetime’ of the cookie (time that the cookie remains active on our computer) we can differentiate cookies between:
    • Session cookies: are temporary cookies that remain in the cookie file of your browser until you leave the website, so none are recorded on the user’s hard drive. The information obtained through these cookies serve to analyze traffic patterns on the web. In the long run, this allows us to provide a better experience to improve the content and facilitating its use.
    • Permanent Cookies: These are stored on the hard drive and are read by our website each time you make a new visit. A permanent cookie has an expiration date. The cookie will cease to function after that date. We generally use them to facilitate purchase and registration services.
  2. From the point of view of the use of each cookie, we can differentiate between:
    • Required Cookies: are the strictly necessary cookies such as those used for a correct navigation or those that allow the payment of goods or services requested by the user or cookies that serve to ensure that the content of the website is loaded effectively.

Cookies can also be found within the category of Required Cookies for the following purposes:

  • Allow only communication between the user’s computer and the network.
  • Strictly provide a service expressly requested by the user.

In these two cases we inform you that the information and consent of the user is not required for the installation of the aforementioned cookies. Specifically, according to the EU Working Group of Experts, in Article 29 of its Opinion 4/20123 has interpreted that among the excepted cookies would be those that have the purpose:

  • “User input” cookies
  • User authentication or identification cookies (session only)
  • User Security Cookies
  • Session media player cookies
  • Session cookies for load balancing
  • User interface personalization cookies
  • Plug-in cookies for exchanging social content

For all other required cookies not included in the above cases will require prior information and user consent. 

  1. Functional Cookies: These are cookies that help the user to have a better browsing experience through the site. An example of the use of this type of cookies are those used to store the navigation data of a specific language.
  2. Analytical Cookies: These are cookies that allow us to analyze the use of the Website, so that we can measure and improve its performance.
  3. Advertising and Third Party Cookies: are cookies used by social networks, or by external content aggregates such as google maps as well as cookies from advertising companies to serve ads relevant to your interests.

Hair In Motion stores all information collected through cookies in a non-personalized format (IP address). This type of information collected through cookies will not be disclosed outside of Hair In Motion, nor used for unsolicited communications.

Adequate Privacy – Cookie Management:

If the user so wishes, the recording of cookies may be subject to their acceptance during the installation or updating of the browser used. The user can revoke his/her acceptance at any time by means of the content and privacy configuration options available in each browser. However, in the event that the user does not allow cookies to be installed on their browser, they may not be able to access any of the sections of our website.

For more information on the appropriate configuration of cookies and the activation, restriction and/or disabling options, please refer to the help section of your browser to find out more:

  • Learn more about blocking the use of cookies in Google Chrome
  • Learn more about blocking the use of cookies in Firefox
  • Learn more about blocking the use of cookies in Internet Explorer
  • Learn more about blocking the use of cookies in Safari
  • Learn more about blocking the use of cookies in Blackberry
  • Learn more about blocking the use of cookies in WindowsPhone

Many browsers allow you to activate a private mode whereby cookies are always deleted after your visit. Depending on each browser this private mode may have different names. Below you will find a list of the most common browsers and the different names of this “private mode”:

  • Internet Explorer 8 and above; InPrivate
  • Safari 2 and above; Private Browsing
  • Opera 10.5 and above; Private Browsing
  • FireFox 3.5 and above; Private Browsing
  • Google Chrome 10 and above; Private Browsing

List and description of cookies:

The tables we publish below schematize the cookies previously described and used on the hairinmotion.co.uk website:

Cookie NameCookie DomainExpires
(session, permanent)		Cookie Usage
Cookie usage (Required-Functional-Analytical-Third Party/Advertising)
_gawww.hairinmotion.co.uk2 yearsAnalytic Cookies (Google Analytics): Uses an anonymous identifier to distinguish anonymous users and perform analysis on user interactions in the application in order to optimize the services offered.
_gat.hairinmotion.co.uk10 minutes from creation or modification Analytic CookiesAnalytic Cookies (Google Analytics): Used to differentiate between different tracking objects created in the session. The cookie is created by loading the javascript library and there is no previous version of the _gat cookie. The cookie is updated each time you send data to Google Analytics.
_gid.hairinmotion.co.uk1 dayAnalytic cookies (Google Analytics): Used to differentiate between the different tracking objects created in the session. The cookie is created by loading the javascript library and there is no previous version of the _gat cookie. The cookie is updated each time you send data to Google Analytics.